AI-Powered Advantage: Why Forward-Thinking Brands Are Building With Generative Intelligence, Not Bracing Against It
Just 18 months ago, generative AI felt experimental; today it is operational. McKinsey’s State of AI 2024 survey shows 65 % of companies now use gen-AI “regularly,” up from 33 % only ten months earlier, and overall AI adoption across at least one business function has leapt to 72 %. *mckinsey.com
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